How to increase the Quality Score in adwords?
I’ve implemented everything to improve the QS but couldn’t succeed. Website has enough of relevant content, ads are appropriate, relevant keywords are included in the ad copy, landing page is prefect, choose the right keyword match, even adwords team says that your ad campaign and landing page is perfect, so wait for two – three weeks. I’ve been waiting for more than two – three months but haven’t noticed any improvement.
Website is related web design, so the competition is quite stiff.
Few tips are available at:
http://www.redflymarketing.com/blog/10-ways-to-increase-your-adwords-quality-score-a-mini-case-study/
http://seo-kolkata.blogspot.com/2007/05/how-to-improve-your-google-adwords.html
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How is your clickthrough rate? Google and PPC experts have mention that it is a huge factor in determining your quality score so if that’s low, you might want to focus on bringing that number up. Also, for some terms, they are harder to get higher due to the negative history associated with that keyword. For example, debt consolidation is extremely hard to get a good quality score due to what spammers/promoters did with that keyword (spamming, questionable landing page tactics, etc).
If anything, Google is all about relevency, so get that CTR up and as long as your landing page is relevent to your ad, your quality score will fix itself.
References :
Few tips are available at:
http://www.redflymarketing.com/blog/10-ways-to-increase-your-adwords-quality-score-a-mini-case-study/
http://seo-kolkata.blogspot.com/2007/05/how-to-improve-your-google-adwords.html
References :
http://www.internetmarketing-company.com/