Online marketing blog

Money. Money. Money. Those are three good reasons to love affiliate marketing, right?

Well, actually that’s true. You can make a bundle as an affiliate. That’s not what we’re talking about, though. I wanted to take a moment to outline three great aspects of being a product affiliate.

First, you are completely free from the burden of product creation. You don’t have to come up with a great idea and you don’t need to write a fantastic ebook. That’s all on the publisher/product owner. Your only obligation is to drive quality traffic to the sales page. That cuts out a Read the rest of this entry »

Those of us who’ve spent a lot of time in the Internet marketing industry often develop a sort of blindness with respect to certain topics. When you see something again and again without really thinking about it, that element just sort of blends into the background.

The guarantee is a perfect example of this. It seems like every sales page has a guarantee and most of us never bother actually reading them. They’re just something that’s “there”, nothing particularly important.

We need to realize that is not the way our prospects see them. To them, a guarantee is a Read the rest of this entry »

Those of us who’ve spent a lot of time in the Internet marketing industry often develop a sort of blindness with respect to certain topics. When you see something again and again without really thinking about it, that element just sort of blends into the background.

The guarantee is a perfect example of this. It seems like every sales page has a guarantee and most of us never bother actually reading them. They’re just something that’s “there”, nothing particularly important.

We need to realize that is not the way our prospects see them. To them, a guarantee is a Read the rest of this entry »

Small adjustments can produce massive changes in performance when it comes to Internet marketing.

Marketers have reported substantial improvements in conversions just by changing a few words in a headline. Moving a graphic on a landing page can lead to a wild increase in sign-ups. Changing a title on an article can be the difference between page one in the SERPs and page fifty-one.

Like the song says, “little things mean a lot”.

That’s great news in the sense that it means we can all work to improve the performance of our projects. It can also be frustrating news Read the rest of this entry »

Email is the standard bearer of online communication. Although there are plenty of other ways to make contact with folks via the Internet, nothing compares to email in terms of overall usage and flexibility. Every Internet marketers, to some extent or another, relies upon email communication.

But some people are losing money because of their email. Here are a few potential shortcomings that might be hurting your bottom line.

Using some services may markedly decrease your credibility. Those “in the know” are less likely to trust an AOL.com address than other options, for instance. That vanity email service Read the rest of this entry »